Certification Full Name: AdWords
Certification Provider: Google
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On sparing a moment and looking around, it is not difficult to realize that Google is present around us in almost everything. Searching on the internet, using the phone or signing into a social media account, one tends to deal with Google. Google has professional certifications in place to help people explore and use this vast storehouse of information. One such certification program is Google AdWords Certification.
Google AdWords Certification program also known as Google AdWords Certification is a qualification for agencies. It is given through partner programs to agencies, consultants that clear the adwords exam. The certification aims at helping users acquire greater proficiency in handling the complexities of Google AdWords. A globally recognized certification it represents proficiency in a professional to handle AdWords campaigns. It also allows a person to have access to tools like Google Engage.
For becoming a certified AdWords professional, a candidate is required to clear the Search Advertising Fundamental exam along with one of the two advanced exams. The first step for giving the exam is to create a Google Partner Account at https://www.google.com/partners/. Clicking on Certifications' allows one to see how and which exams to appear for to get certified. Move on to See Exams', Exam Details' and finally Take Exam'. There is no fees for taking the certification exam and a total of 120 minutes are given for completing the exam.
For qualifying the certification exam, the minimum score that a candidate should get are 85%, 80% and 70% respectively for Search Advertising Fundamental Exam, Search Advertising Advanced Exam and Display Advertising Advanced Exam respectively.
In case a candidate does not clear the exam, one does not require waiting for months before becoming eligible. After a period of seven days, one is eligible to sit for the exam again.
There are no pre-requisites for taking the exam, except one which requires one to be a Google partner. To become a partner one needs to sign in as a Partner at https://www.google.com/partners/.
The AdWords certification evaluates a candidate's capability and understanding of concepts of online advertising, campaign management by using various Google tools. It aims at evaluating a candidate's knowledge of:
Google has immense power when it comes to inbound marketing. AdWords Certification depicts proficiency in using Google tools for online marketing. A candidate works for training from Google itself. It no doubts adds value to the resume of the candidate while companies gain by reaping the best of SEO. The certification allows a candidate to build a higher level of trust with the clients of the organization.
I started my own business of providing marketing solutions. I entered the service industry with great hope and aspirations. I was a little disillusioned as I was not being able to get the results that I was planning for. On some little thinking I realized that I needed to be an expert in AdWords and I decided to acquire Google AdWords certification. The certification has allowed me to gain trust and confidence of my clients. I am able to understand their needs well and project myself more professionally. I am glad that I took this decision
Clay Brown, Entrepreneur, Home Marketing Solutions
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